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Zapier vs Make: Which Automation Tool is Right for Your Business?

Zapier and Make are the two dominant no-code automation platforms for SMBs. Zapier wins on simplicity and app library; Make wins on power and cost at scale.

SERAPH PICK

Zapier

The default automation layer for SMBs that need to connect tools without a developer.

★★★★☆ 4.4

From $20/mo · Free tier

Visit Zapier →

Make

Visual automation builder for when Zapier costs more than your data engineer.

★★★★☆ 4.2

From $9/mo · Free tier

Visit Make →

Feature	Zapier	Make
Starting Price	$20/mo	$9/mo
Free Tier	✓ Yes	✓ Yes
API Access	✓	✓
Seraph Rating	4.4	4.2
Seraph Recommends	✓ Yes	-

Our Verdict

Start with Zapier if your team is new to automation. Move to Make if you outgrow Zapier's pricing or need complex multi-step branching logic.

Still not sure which is right for your team?

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